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TÀI TRỢ BỞI
1 The SB Starter Kit - Everything You Need or Need to Know to Get Your Business Off the Ground (Part 1) - Trademarks, Patents, LLCs and SCorps 35:28
92: Kris Rudeegraap - New Marketing Channels for 2025 and Product-Led Sales
Manage episode 463235331 series 3409156
Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking like with AI changing everything?
Takeaways
- Companies are exploring underutilized marketing channels for 2025.
- Direct mail and gifting are emerging as effective marketing strategies.
- The evolution of Sendoso reflects the need for both sales-led and product-led growth.
- Sales and product-led growth must be balanced for success.
Sound Bites
- "The inbox on LinkedIn is broken."
- "Resumes are almost dead."
Chapters
00:00 Exploring Underutilized Marketing Channels
05:00 The Evolution of Sendoso: From Sales-Led to Product-Led Growth
09:49 Navigating the Challenges of Product Development
13:50 The Importance of Personal Branding in B2B
20:11 The Future of Content Creation and Marketing Strategies
24:39 The Evolving Landscape of Business Growth
25:57 Rethinking Go-to-Market Strategies
27:48 The Renaissance of Employee Education
29:44 Building a Sustainable Outbound Engine
31:10 Balancing Sales and Product-Led Growth
33:20 Navigating Customer Success and Sales Dynamics
35:35 The Future of Account Management
38:26 AI Agents in Customer Interaction
41:43 The Integration of AI in Customer Support
43:37 The Expanding Definition of Go-to-Market
45:31 The Future of Cross-Functional Teams
47:27 The Role of AI in Product Optimization
93 tập
Manage episode 463235331 series 3409156
Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking like with AI changing everything?
Takeaways
- Companies are exploring underutilized marketing channels for 2025.
- Direct mail and gifting are emerging as effective marketing strategies.
- The evolution of Sendoso reflects the need for both sales-led and product-led growth.
- Sales and product-led growth must be balanced for success.
Sound Bites
- "The inbox on LinkedIn is broken."
- "Resumes are almost dead."
Chapters
00:00 Exploring Underutilized Marketing Channels
05:00 The Evolution of Sendoso: From Sales-Led to Product-Led Growth
09:49 Navigating the Challenges of Product Development
13:50 The Importance of Personal Branding in B2B
20:11 The Future of Content Creation and Marketing Strategies
24:39 The Evolving Landscape of Business Growth
25:57 Rethinking Go-to-Market Strategies
27:48 The Renaissance of Employee Education
29:44 Building a Sustainable Outbound Engine
31:10 Balancing Sales and Product-Led Growth
33:20 Navigating Customer Success and Sales Dynamics
35:35 The Future of Account Management
38:26 AI Agents in Customer Interaction
41:43 The Integration of AI in Customer Support
43:37 The Expanding Definition of Go-to-Market
45:31 The Future of Cross-Functional Teams
47:27 The Role of AI in Product Optimization
93 tập
Tất cả các tập
×1 93: Emily Kramer - The Death of Marketing Channels 52:45
1 92: Kris Rudeegraap - New Marketing Channels for 2025 and Product-Led Sales 49:23
1 91: Dave Kellogg - Organizational design: Signs of Health vs. Conflict 1:01:10
1 90: Harini Gokul - How to keep things "simple" at scale 57:41
1 89: David Yockelson - Revolutionizing Sales with Interactive Demos 51:48
1 88: Teresa Torres - Under the hood of Solopreneurship 38:54
1 87: Francesca Cortesi - From Market fit to IPO 47:17
1 86: Joan Palmiter Bajorek: Layoff Anxiety in Tech and Career Optionality 51:23
1 85: Wes Kao - Strategies for communicating with leaders 1:01:03
1 84: Kristi Faltorusso - Aligning Customer Success and Product Management 47:19
1 83: Tadas Labudis - Overcoming the fear of founder-led selling 54:33
1 82: Maranda Dziekonski - When selling never ends - CS in 2024 and beyond 56:38
1 81: Kyle Poyar - Rethinking pipeline responsibility and MQLs 54:05
1 80: Leah Tharin - The Art and Pain of Public Speaking 1:02:35
1 79: Erin Papworth - Transitioning a product upmarket from B2C to B2B 47:55
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