Is Google Advertising Worth It for Law Firms? with Sasha Berson - 418

Profit with Law: Profitable Law Firm Growth

Shownotes can be found at https://www.profitwithlaw.com/418.

Do you want to skyrocket your law firm's revenue through Google advertising?

In this episode of the Profit with Law podcast, Moshe Amsel interviews Sasha Berson, a seasoned entrepreneur who has a proven track record of helping small law firms double their revenue in three years or less. Sasha shares valuable insights and strategies on Google advertising for law firms, delving into the intricacies of SEO, PPC, and LSAs. He emphasizes the importance of consistent investment in marketing and finding the right partner to navigate the complexities of Google advertising. He provides practical advice tailored to small law firm owners, highlighting the readiness for different Google marketing strategies and the mindset shift required for achieving growth and predictability. With Sasha's expertise and experience, this episode offers a wealth of knowledge and actionable steps for small law firm owners looking to leverage Google advertising to increase their revenue.

In this episode, you will be able to:

• Maximize Your Firm's Reach with Google Advertising
• Elevate Your Firm's Visibility with Strategic Marketing
• Uncover the Power of SEO and PPC for Your Firm
• Drive Growth by Investing in Your Firm's Marketing
• Find Your Dream Marketing Team to Propel Your Firm

Chapters:

[00:00] Introduction to Sasha Berson

[07:16] Who is Ready for Google Advertising?

[12:28] SEO: Long-Term Game and Investment

[15:57] Pay Per Click and LSA Advertising

[18:52] Minimum Advertising Spend for Google Advertising

[22:32] Key Leading Indicators and Agency Costs for SEO

[28:17] Calculating Marketing Investment Based on Revenue

[32:26] Investing in Your Law Firm

[34:53] Becoming a CEO

[39:38] Selecting the Right Marketing Team

Resources mentioned:

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

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Connect with Sasha Berson: Facebook | Instagram | YouTube | LinkedIn

Checklist: How to Pick the Best Marketing Company For Your Law Firm

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [e-mail].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Chương

1. Introduction to Sasha Berson (00:00:00)

2. Who is Ready for Google Advertising? (00:07:16)

3. SEO: Long-Term Game and Investment (00:12:28)

4. Pay Per Click and LSA Advertising (00:15:57)

5. Minimum Advertising Spend for Google Advertising (00:18:52)

6. Key Leading Indicators and Agency Costs for SEO (00:22:32)

7. Calculating Marketing Investment Based on Revenue (00:28:17)

8. Investing in Your Law Firm (00:32:26)

9. Becoming a CEO (00:34:53)

10. Selecting the Right Marketing Team (00:39:38)