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EP#07 Brett McGrath on Prioritizing Distribution and Personal Branding in Content Marketing
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Manage episode 362404617 series 3455693
Nội dung được cung cấp bởi Growth Gorilla. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Growth Gorilla hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Main Takeaways
- Brett sees is focusing on being more intentional about distribution.
- He believes content creators should spend less time creating a high volume of content and more time creating high-quality content and planning how to promote it.
- Focus on quality over quantity, and shift from the volume game to prioritizing the right leads and metrics that make a difference for the business.
- Consumer expectations are changing, and marketers need to adapt to the new landscape.
- Personal branding is critical, and companies should empower their employees to share content and engage with the community.
- Automation should be tested manually first to test messaging and what resonates with the audience.
- Marketers should approach their work like comedians and workshop their content to see what works and what doesn't.
- Collaboration is key to creating better content, meeting new people, and getting new customers. Engaging with the audience and starting conversations is more effective than just talking at them.
- SEO is important, and a balance must be found between using keywords and being authentic in content creation.
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