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EP#11 Milosz Krasinski on Link Building, HARO and Building Relationships

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Nội dung được cung cấp bởi Growth Gorilla. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Growth Gorilla hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

https://mygrowthgorilla.com/milosz-krasinski-link-building-haro-building-relationships/

Website & Social Media Links

Main Takeaways

  • Content promotion goes beyond social media sharing; it should focus on creating linkable content and reaching out to people directly. Link building is a form of content promotion and should be seen as such, although many people don't associate the two.
  • Building relationships with journalists is a favored strategy for pitching content. It's important to wait for opportunities and follow up with journalists who may be interested in similar topics. Platforms like HARO and Quoted can be useful for finding and pitching content to journalists, depending on the target audience (B2B or B2C).
  • Pre-qualifying queries is crucial, and it's important to choose the right LinkedIn profiles and personas to pitch on behalf of clients. Different personas are used for different publications and queries, and having a variety of personas can be beneficial.
  • Link juice theory: Milosz believes that outgoing links should be minimized to keep link juice within the domain.
  • Importance of incoming links: Milosz suggests that focusing on acquiring incoming links, rather than outgoing links, can be effective for SEO.
  • Relevance in link exchanges: Milosz emphasizes the importance of exchanging links with relevant domains to enhance SEO.
  • Misconceptions about link building: Milosz mentions the misconceptions related to relying solely on metrics like Domain Rating (DR) and the manipulation of SEO by black hat techniques.
  • Expertise and credibility in content creation: Milosz highlights the significance of having expertise and credibility in a field, as opposed to relying solely on artificial intelligence-generated content.
  • Challenges of AI detection: Milosz expresses skepticism about the effectiveness of tools that claim to detect AI-generated content.
  continue reading

17 tập

Artwork
iconChia sẻ
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 13, 2023 04:24 (12M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 364802371 series 3455693
Nội dung được cung cấp bởi Growth Gorilla. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Growth Gorilla hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

https://mygrowthgorilla.com/milosz-krasinski-link-building-haro-building-relationships/

Website & Social Media Links

Main Takeaways

  • Content promotion goes beyond social media sharing; it should focus on creating linkable content and reaching out to people directly. Link building is a form of content promotion and should be seen as such, although many people don't associate the two.
  • Building relationships with journalists is a favored strategy for pitching content. It's important to wait for opportunities and follow up with journalists who may be interested in similar topics. Platforms like HARO and Quoted can be useful for finding and pitching content to journalists, depending on the target audience (B2B or B2C).
  • Pre-qualifying queries is crucial, and it's important to choose the right LinkedIn profiles and personas to pitch on behalf of clients. Different personas are used for different publications and queries, and having a variety of personas can be beneficial.
  • Link juice theory: Milosz believes that outgoing links should be minimized to keep link juice within the domain.
  • Importance of incoming links: Milosz suggests that focusing on acquiring incoming links, rather than outgoing links, can be effective for SEO.
  • Relevance in link exchanges: Milosz emphasizes the importance of exchanging links with relevant domains to enhance SEO.
  • Misconceptions about link building: Milosz mentions the misconceptions related to relying solely on metrics like Domain Rating (DR) and the manipulation of SEO by black hat techniques.
  • Expertise and credibility in content creation: Milosz highlights the significance of having expertise and credibility in a field, as opposed to relying solely on artificial intelligence-generated content.
  • Challenges of AI detection: Milosz expresses skepticism about the effectiveness of tools that claim to detect AI-generated content.
  continue reading

17 tập

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