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EP#13 Tom Whatley on Building Relationships and Leveraging Data in Digital PR
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Manage episode 366051253 series 3455693
Nội dung được cung cấp bởi Growth Gorilla. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Growth Gorilla hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
https://mygrowthgorilla.com/building-relationships-leveraging-data-digital-pr-tom-whatley/
Main Takeaways
- Building relationships over time is essential for effective digital PR.
- Leveraging unique data or publicly available data can enhance your digital PR efforts.
- Traditional methods like HARO (Help a Reporter Out) may still work for some, but a proactive approach often yields better results.
- Creating authoritative content around your value proposition and leveraging digital PR can give you a competitive advantage.
- Creating linkable assets and utilizing internal linking can boost the authority of your bottom-of-the-funnel content.
- Personalization and testing unconventional email approaches can lead to successful outreach.
- The size of the prospect list depends on the market and industry, ranging from 10 to 200 prospects.
- Testing conventional advice and personalizing pitches based on the target audience is important.
- The main tip is to create and promote content intelligently, without being afraid of being too salesy.
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