Does Your Website Spark Joy in Its Visitors? | Website tips, SEO, website marketing, Ep. 22

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

Your website is the face of your clinic for many new and prospective patients. If it’s not giving them what they want, they’ll leave it. Your website must provide several elements to ensure your visitors know who you are and what you offer, stay on the page, find what they’re looking for, and more.

Does your website currently spark joy in those who visit it? Giving them all they’re looking for easily and quickly? If not, let’s make it happen.

We’re going over the following:

• How Google Analytics can tell you about your website traffic
• Essential steps to take on your website to ensure your visitors are happy
• Your website’s video details (not to be overlooked)
• One great (and easy) way to ensure your website is sparking joy
• And more

If your website isn’t giving visitors the information they’re looking for (and fast), you’re losing patients to your competition. Don’t take for granted that your website is performing at its best. Learn what to do to make it spark joy for those who visit it. Grab your notepad and a seat, and let’s get to learning.

Show Notes:

• [00:01:58] What will Google Analytics tell me about my website traffic?
• [00:03:07] What needs to be displayed clearly on the homepage of my website?
• [00:03:40] What are common items that should be easily found on my website?
• [00:04:33] Why are personalized photos important, and where can I learn how to create that content?
• [00:06:15] How do I know if my text blocks are too long?
• [00:07:00] How can I garner a better user experience with my text?
• [00:07:35] Can I put a video at the top of my page? If so, how do I ensure all my information (such as logo and navigation) is still readable?
• [00:09:12] Do I need to create transcripts for my videos?
• [00:10:44] What’s a foolproof way to ensure my website sparks joy for my visitors?
• [00:11:49] It’s the end of the year; should I complete a website audit?

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