How To Get Started With Video Marketing in an Authentic & Confident Way | YouTube marketing, video marketing, clinic video marketing, social media, Ep. 10

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

In our advanced online world, videos aren’t the wave of the future; they’re our current and undeniable go-to for reaching and connecting with audiences right now. But you’re a clinic owner, not a movie maker. Don’t let that stop you!

If creating videos seems way out of your wheelhouse, this episode is for you. And, guess what? Learning how to succeed at your video marketing campaign is easier than you think.

We have the one and only guru of video marketing for the laypeople, Kara Kull, with us, and we’re going over all the steps to take to make videos that appeal to your audience in the most authentic way.

Kara helps small businesses create desirable content that leads to success, and her insight will prove an invaluable resource in your video creation efforts.

Here’s what you can expect to take away from this episode:

• Three easy things to do to make going on video way easier
• How niching down will increase engagement
• The biggest mistake newbies make
• The must-have tools for getting started
• The #1 tip for being “yourself” on camera
• And more

Show Notes:

• [00:03:00] Do I have to use TikTok and Instagram for my videos?
• [00:03:44] TikTok is just a bunch of funny dances, no? Not always. There’s a huge sector for education, and that sector is expanding, and you and your clinic need to be involved in that expansion.
• [00:05:22] Okay, so I don’t know what I’m doing; how do I get started making videos?
• [00:06:33] How do I psych myself up to get the video marketing going?
• [00:09:56] What’s the next tip for creating excellent marketing videos?
• [00:12:02] What’s the most important step when creating a video?
• [00:14:59] Isn’t my audience everyone?
• [00:16:30] Aren’t niches going to take away some business?
• [00:18:24] What are the common mistakes made by new video creators?
• [00:22:00] What should I definitely have in my videos?
• [00:23:35] What are the tools you need to get started making videos?
• [00:25:21] What are three tools to help with my editing?
• [00:26:13] What are the best ways to be (or pretend to be) confident on camera?
• [00:28:33] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads
• [00:29:40] Want to suggest a topic or guest?

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