Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query.
We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.

But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.
We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.

So tune in, and let us help to propel your practice to higher online visibility.

Show Notes
In this episode, you’ll learn about:

• When you should update a blog post to be more current
• When you should rewrite a blog post and publish it as new
• About redirects
• Tips and resources about posting and blogging
• And more

Selected links and other resources related to this episode:

• Propel Your Practice Podcast
• The Anatomy of an Effective Blog Post
• What Do I Do With All My Old Blog Posts
• 12 Pro Tips for Creating Better Blog Posts
• Blogging 101: How to Write a Great Blog Post
• 301 Redirect: What It Is & How It Impacts SEO
• Five SEO Secrets to Owning the First Page of Google Without Buying Ads

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