The Anatomy of an Effective Blog Post | Ep. 13

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

Writing a successful blog post isn’t only about the content provided. To be effective, it must also follow a specific layout or anatomy. We hear you- more stuff to remember. *collective eye roll and deep sigh

But not to worry, because we want to give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience).

We’ve said this before, we’ll say it again: when Google and your visitors are happy, you get more leads, more sales, more patients, more of all the things you want. So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts.

Here’s what you can expect to take away from this episode:

• Things you must know before you start writing your blog post
• Best blog post length
• Why your blog post title matters
• Why subheaders are vital and how to use them
• The anatomy of your blog post
• And more

Show Notes:

• [00:02:10] What do I need to know prior to writing a blog post? Buyer persona! This is essential. You can’t write to all the people all the time.
• [00:03:00] Does blog post length affect its success? Oh, yeah, it does. Longer posts with excellent content generate higher performance.
• [00:06:38] How do I get my title to grab the attention of my reader? Use keywords, trigger words, numbers, and more for a great title.
• [00:09:44] What’s an easy way to determine my subheaders? Utilize your outline, your introduction, and your bullet points.
• [00:10:59] How does a blog post’s anatomy mimic a book’s? Order and organization!
• [00:11:55] What makes up the copy under my H-2 subheaders? Think links, short sentences, more formatting for readability (yes, we’re looking at you, H-3s).
• [00:13:26] Do I need visual elements in my blog post? Hard yes.
• [00:14:23] Do I need a call to action (CTA)? Clinic owners, you ALWAYS need a CTA.
• [00:17:08] What are other ways I can increase my online presence? Check out our free masterclass 5 SEO Secrets to Owning the First Page of Google Without Buying Ads.

Selected links and other resources related to this episode:

• Propel Marketing & Design
• Propel Your Practice Podcast
• Ready.Set.Rank!

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