Brushstrokes of Determination with Veronica Rios

R2RB Podcast - Indie Artists and Women Entrepreneurs Chronicles

When Veronica Rios brushed vibrant colors across a child's face, she didn't just see a business opportunity—she found her calling. This episode features the incredibly uplifting tale of Veronica, the heart behind Over the Rainbow Face Painting Company, and her entrepreneurial leap during the most unlikely times, the COVID-19 pandemic. Transitioning from a makeup artist to a business owner, Veronica faced not only the challenges of a global crisis but also the hurdle of a cease and desist, proving her resilience as she moved her life and business from Florida to Delaware. Her passion for her work and her clever use of design tool Canva to enhance her business materials are just a few of the highlights of her inspiring story.
Facing uncertainty can either paralyze us or push us toward paths unimagined. "My own journey, entwined with health scares and the discovery of a non-cancerous tumor, echoes the theme of resilience that runs through this episode. Opting for chemotherapy over surgery, I had to reevaluate my career and life choices, ultimately finding profound solace and purpose in the world of makeup artistry." It's a powerful reminder of how art can serve as a sanctuary, healing us while opening doors to new, more fulfilling professional avenues.
This podcast episode celebrates the vibrant community of women entrepreneurs who uplift each other through shared experiences and mentorship. From Veronica's humble beginnings at her godson's birthday party to the importance of connections within the face-painting industry, we underline the strength found in solidarity. The shared wisdom and advice for women chasing their dreams, the significance of networking, and the joy of helping others shine are all central to this conversation. Join us as we not only discuss the mechanics of business but also revel in the profound connections that make entrepreneurship a journey worth embarking on.

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