Noise Founder On Building A Bootstrapped Startup, IPO & Future Of Technology | FO 150 | Raj Shamani

Raj Shamani's Figuring Out

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In today’s episode of Figuring Out, we have the founder of Noise, Gaurav Khatri in conversation with Raj Shamani. He is a brilliant entrepreneur who is passionate about futuristic and purpose driven technology. With his ideation, strategies and constant innovative ideas, Noise is today India’s no. 1 wearable brand.
In this episode we talked about how Noise went from getting a 1000 mobile case orders to making a revenue of more than 2000 crores over the years. He shared some common mistakes most entrepreneurs make during the start of their entrepreneurship journey and how they save themselves from making those mistakes. He walked us through his journey of getting the first break-through with Noise and what really worked for him. He talked about his experience of meeting Virat Kohli the brand ambassador of Noise and why he is an extraordinary athlete. We also talked about influencer marketing and how they are selected by brands. We also discussed how Noise beat boAt and became the no.1 company in wearables in India. He shared his insights on some big things that are coming in the tech industry like rings who have access to the entire ecosystem in your house and many such innovations.
At the end, we talked about predictive health, how and why consumption of smartwatches has increased in the last 3 years, what are some factors one should consider while buying smartwatches and many more topics like these. This episode will help you understand smartwatches and consumer psychology better. That’s it for today! Don’t forget to subscribe to our channel if you haven’t already, because we come up with new episodes every Wednesday and Saturday.
Timestamps:

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