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Brands As People, People As Brands
Manage episode 360908348 series 3465219
Nội dung được cung cấp bởi Mason Pelt. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Mason Pelt hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
People strive to be brands creating a loss of self, and often a loss of any potential brand. Brands try to be people, in programmatic and contrived ways. Both are organic as a Twinkie asking how the fellow kids are doing.
On a call for a long-dead startup building its empire on Google+, someone, a person, objected to being paid to appear in a commercial promoting a class they sold because of how it would impact their brand. They were a chef, not a famous one. But in July of 2011, they had quickly amassed a following of about 6,000 in under a month on the hot emerging social network that was Google+, and they believed fame was on the horizon.
This episode is also available as a blog post: https://www.masonpelt.com/brands-as-people-people-as-brands/
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