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The boom of OTT in India - Reach Skyline Podcast
Manage episode 336330502 series 3204761
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Thank you for tuning into yet another podcast of Reach Skyline. We talk about the A to Z of marketing and business on our show. If you are someone who is looking forward to understanding the business world or an entrepreneur who wants to learn more about marketing and stuff, this podcast is for you. Share this with your friends who you think would enjoy this. Make them enlightened.
In this episode, Guhan and Ram K7 talk about the evolution of OTT. In the marketing world, change is a constant occurrence. This has especially been true in the OTT industry, which has seen a rapid evolution over the past few years. The television industry is progressing rapidly, its viewers’ demands are evolving rapidly, and the channels with which they engage with it are changing at equally terrifying speed. The preference of people has started to shift to OTT channels like Netflix, Amazon Prime, Viu, Voot, and Hotstar. The huge number of people and time spent watching OTT content has propelled the industry forward to invest in technology that is advantageous for both advertisers and media owners.
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