#48 - Richard Curtis - Brands helping or getting out of the way

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Today we are joined by Richard Curtis, CEO of Future Brands Australia, with responsibility across Australia, New Zealand & South East Asia. Richard is a former Managing Director of Interbrand and Executive Director of Landor. Oxford Educated and recently launching social initiative Thirty:3 providing brand and marketing advice to people who need it, as a result of Richard saving time each morning and evening staying at home and not needing to travel as a result of COVID-19. 30 minute chats, three times a day. An insightful conversation at how brands and leaders could and should be dealing with the chaos in the world, and the importance of helping or getting out of the way. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [e-mail] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/