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The Business Value Of Driving Customer Behavior With Howard Tiersky
Manage episode 318413904 series 2686684
Nội dung được cung cấp bởi Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Howard Tiersky, CEO and Founder of FROM, The Digital Transformation Agency has been working on big brands’ digital strategies before they were even on the internet. Over the past 30 years, Howard has become an expert in digital transformation and launched his own business 15 years ago, which now employs about 100 people. Howard shares his story about the company culture and the critical role the leadership team plays in setting the tone for the organization.
FROM is solely focused on (humbly) helping their clients drive customer behavior. If you can get your customers to do what you want them to do (customer experience), you’re going to have a great business. Howard talks through the concept of how experience is what drives thoughts and feelings, and thoughts and feelings are what drive customer behavior (i.e., purchasing your product).
Grab your notebook and pen before you listen into this episode that Betsy and Tony are raving about.
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