EP08: Changemakers with Tracey Hamilton, Founder at Moveo Global
MP3•Trang chủ episode
Manage episode 289515273 series 2907882
Nội dung được cung cấp bởi Saurabh Sardana. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Saurabh Sardana hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
If I try to sell you two kinds of yoghurt, which one would you buy - the one which has 10% fat in it or the other which is 90% fat-free? You are more likely to pick the one which is 90% fat-free because you may not like the idea of consuming a product which has 10% fat in it. Even though both are exactly the same products. In business, we call this as framing effect and when you apply this widely for solving big business challenges, magic happens. In this episode, Saurabh is joined by Tracey Hamilton, Founder at Moveo Global, which is a next generation business consultancy. Tracey is passionate about working with mission-driven Founders and leaders in high growth Enterprises, helping them frame the right question and navigate at speed. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Tracey on LinkedIn www.linkedin.com/in/mstraceyhamilton Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
…
continue reading
16 tập