S2E5: Brew your Brand with Karthik Srinivasan, Communications Consultant and Author

ReCast with Saurabh Sardana

You are a brand. Brew it to make it refreshing, stimulating to leave an indelible impression on others. In this episode, Saurabh is joined by Karthik Srinivasan, an author, communications strategy consultant and LinkedIn influencer. In the twenty years since joining the corporate communications team of an IT company in Delhi, Karthik has worked on both the client-side (Flipkart, Subex) and the agency side (Ogilvy, Edelman, Text 100). He has also steered the introduction of social media in corporate communications, advertising and PR industries in India, besides handling social media for brands like Lenovo India, General Motors India, LinkedIn India, BlackBerry and IBM, among others. He is the author of Be Social: Building Brand YOU Online which covers the entire gamut of the work you can do for yourself online—starting with your specific reasons to be active on social media, how to navigate the online space, how to articulate your objectives consistently and how to build pipelines of content to augment your brand over a period of time.

[02:19] When you started out, did you think that you are a natural fit for a communication role?
[14:22] After working on both sides of the aisle, which side do you prefer - Agency or Client?
[12:30] When you joined Flipkart, did it feel more like a tech or consumer company?
[18:49] How has the marketing landscape changed in the last few years?
[22:44] How would you explain the concept of personal branding in one sentence?

[25:31] What is unique about your approach in helping your clients build a strong personal brand?
[31:48] What will be your advice to people who are looking to build out their personal brand?

Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Karthik Srinivasan on LinkedIn www.linkedin.com/in/karts/

Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at [e-mail].