Episode 82: The Future of Employer Branding and Recruitment with Maria Katris, Tannum Sullivan, and Celinda Appleby - Live from RecFest USA 2024 Part 1

Recruiting is No Joke

Did you know that your employer brand could be the game-changer in attracting top talent today? In the latest episode of Recruiting is No Joke, host Joel Lalgee dives into the exciting world of employer branding with insights from industry pros like Maria Katris (Built In), Tannum Sullivan(Golden Hippo), and Celinda Appleby (Visa).

Broadcasting live from Breakfast USA in Nashville, Joel and his guests discuss how recruitment has transformed from a simple transaction to a savvy marketing strategy. Maria highlights how candidates are now doing their homework on companies just like they would when making a big purchase. This makes building brand awareness and keeping potential candidates engaged super important, even when you're not hiring.

Tannum shares why it’s crucial for recruiters to focus on building real relationships with candidates. Personal touches and valuable content can make all the difference!

Celinda chimes in on the need for authenticity in employer branding, reminding us that what you promise during recruitment should align with the actual employee experience. Authentic stories and consistent messaging are key to winning trust.

Want to know how AI fits into all this? Tune in to Recruiting is No Joke and don’t forget to subscribe for more insights on navigating the future of recruiting!

In this episode:

(00:36) Live interviews at Breakfast USA

(02:25) Maria Katris introduction

(03:14) Recruitment as marketing

(05:13) Candidate awareness and engagement

(06:48) Shifting mindsets in recruitment

(08:54) Challenges in implementing new strategies

(10:21) Building community and talent pools

(14:01) Global recruitment trends

(16:26) Content creation for global markets

(18:02) Authenticity in employer branding

(18:17) Employer engagement through raw video

(19:14) Market differences in recruitment

(19:52) Future of recruitment technology

(20:42) Resources for recruiters

(21:14) Power of video content

(22:05) Introduction to Golden Hippo

(23:39) Building employer brand from scratch

(24:27) Impact of employer branding on hiring

(24:50) Getting leadership buy-in

(26:10) Measuring employer branding success

(27:22) Common employer branding mistakes

(28:45) Authenticity in employer branding

(31:10) AI in employer branding

(33:04) Pitfalls of using AI

(34:34) Encouraging employee participation

(35:41) Employer branding and career videos

(36:52) Recruitment strategy integration

(37:27) Finding Golden Hippo

(38:43) Future of recruitment marketing

(39:44) Using Gen AI in recruitment

(41:02) Common employer branding mistakes

(41:58) Balancing aspirational and authentic branding

(43:23) Focus group strategies

(44:20) Leadership challenges in recruitment

(45:00) Talent attraction metrics

(45:35) Team structure in talent attraction

(46:08) Video content in recruitment

(47:52) Future of employer branding

(49:04) Tracking candidate journey

Maria Katris Social Media

• LinkedIn
• Built In

Tannum Sullivan Social Media

• LinkedIn
• Golden Hippo

Celinda Appleby Social Media

• LinkedIn
• Visa

This episode is brought to you by Built In. As the premier online community for national startups and tech companies, Built In connects you with exciting startup job opportunities, the latest tech news, and events happening in the national tech scene.

About Joel Lalgee

Joel Lalgee is an internationally known recruitment leader and coach who has helped thousands of recruiters build their brands online. In 2015, Joel started recruiting for a small start-up agency in Milwaukee. He quickly found his passion for recruitment. In 2019, he discovered content marketing, publishing his first posts on Linkedin. Since then, he has grown to over 400k followers, and his content has been seen over 1 billion times. In 2023, he started a business specializing in coaching recruiters, marketing consulting, and influencer partnerships.

Recruiting is No Joke Social Media

• LinkedIn
• Website
• Instagram
• TikTok
• X (formerly Twitter