Michelle Schuberg: WTF is the metaverse & what is the opportunity for B2B businesses

Redefining Sales with Abbie White

Michelle Schuberg is the CEO of Australian immersive technology innovator, Curiious. Under Michelle’s leadership, Curiious has delivered world-first software for immersive experiences live, online and through VR and AR for clients including Johnson & Johnson, Infiniti, Linx CCG, and Primal Pictures, among others. Michelle’s focus is to utilise her executive-level strategic expertise with her ability to scale businesses to expand Curiious’s client base and grow the start-up into one of the world’s leading immersive tech innovators.

In this episode we unpack the Metaverse, and how businesses can leverage it to produce epic opportunities for growth.

More about Michelle: Michelle is an accomplished strategist, creative director and business woman with nearly 30-years international experience: prior to Curiious she was an executive creative director with Imagination Australia and executive creative director with Jack Morton, holding both local and global roles for more than a decade. During that time, she created globally recognised and award-winning campaigns for local clients such as Woolworths and Telstra and international brands Ford, Audi, Samsung and Microsoft.

Michelle speaks publicly on building and maintaining creativity in corporate environments, as well as the use of emerging technologies for social and business growth. Over the years, Michelle has coached business leaders to shape their position and communication around the use of technology.

In this episode we cover:

• Metaverse 101: exploring the basics and its evolution
• How to build your digital town square
• Security in the Metaverse
• How to get the first-mover advantage
• Demystifying the myths, and
• What are immersive experiences and why immersive learning is now more effective than traditional learning environments

If you'd like to delve a little deeper, check out our new guide, on Unpacking the Future of B2B Sales: https://download.salesredefined.com.au/unpacking-the-future-of-b2b-sales or join us at our free 30-minute lunch and learn where we unpack this and more: https://webinar.salesredefined.com.au/the-future-of-sales-webinar

You can find out more about Michelle here:

• Curiious website: https://curiious.com/
• LinkedIn: https://www.linkedin.com/in/michelle-schuberg-0b9b775/
• Demo Video: https://www.youtube.com/watch?v=ZGF8M960Tz4
• Email: [email protected]