Janine Explains It All — Shopkeep Q&A on Shopkeep Q&A on Etsy fees, inventory budgets, email marketing, mental health, hiring & more

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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This Is Woman's Work with Nicole Kalil

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Unlocking Your Hidden Genius: How to Harness Your Innate Talents with Betsy Wills & Alex Ellison | Ep. 289 32:08

cách đây 25 ngày trước32:08

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32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

cách đây 3 năm trước 1:09:53

MP3•Trang chủ episode

This week, we’re wrapping up our series on resources with a shopkeep Q&A! You don't want to miss this extra juicy episode where Janine answers your questions about money, marketing & mental health. Spoiler alert! Here are the questions we answer—

What do I do about these Etsy fees?!
How the hell do I figure out my open-to-buy?
Where do I start when all my metrics are low?
How do I actually leverage my email list?
When can I afford to hire someone? And how do I figure out what they’ll do?!
What should I do when something horrible is happening in the world & I have to market my products??

Be sure to tune in to the end of the episode for Janine’s #1 tip for how to grow your retail shop! And don’t forget to check out the new resources we made for you this spring—

Take our Sustainable Sales Strategy Quiz!
Join The Library— our new space for indie retailers to access resources and tools that support their shops ✌️

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

65 tập

#Entrepreneur #Business #Marketing #Feel Good Retail #Retail #Small Business #Independent Retailers #Brick And Mortar #Ecommerce #Shop #DTC #Customer Experience #Sales

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Janine Explains It All — Shopkeep Q&A on Shopkeep Q&A on Etsy fees, inventory budgets, email marketing, mental health, hiring & more

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

published cách đây 3 năm trước

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MP3•Trang chủ episode

What do I do about these Etsy fees?!
How the hell do I figure out my open-to-buy?
Where do I start when all my metrics are low?
How do I actually leverage my email list?
When can I afford to hire someone? And how do I figure out what they’ll do?!
What should I do when something horrible is happening in the world & I have to market my products??

Be sure to tune in to the end of the episode for Janine’s #1 tip for how to grow your retail shop! And don’t forget to check out the new resources we made for you this spring—

Take our Sustainable Sales Strategy Quiz!
Join The Library— our new space for indie retailers to access resources and tools that support their shops ✌️

65 tập

#Entrepreneur #Business #Marketing #Feel Good Retail #Retail #Small Business #Independent Retailers #Brick And Mortar #Ecommerce #Shop #DTC #Customer Experience #Sales

Tất cả các tập

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Prioritizing Your Passions + Going All-In with Amy Larson of Overseasoned 53:23

cách đây 43 weeks trước53:23

53:23

Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦 Our chat covers: How Amy combined her love of food + feminism to start the company The importance of following your curiosity How to know it’s time to go from side-hustle to all-in The value of showing up + embracing failure How to hire support + delegate The E-Myth Revisited The process of opening a brick + mortar store Surrendering to the chaos of small business Radical Optimism Find Amy on Instagram @overseasoned_amy + shop Overseasoned online or at their flagship store Matriarch in Newport, RI. 🪐 Join The Here & Now 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Behind the Strategy: 4 Steps for Solving Any Business Problem 22:50

cách đây 47 weeks trước22:50

22:50

Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”? Me too. But also … I really love strategy at the same time. 🥸 So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear: Why every business needs a unique strategy A few recent strategies I’ve helped retailers implement How to diagnose the real problem in your business My four-step process for creating your own strategy Ready for support building your unique retail strategy? 🪐 Join The Here & Now 🧭 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Indie Retail Rituals: 3 Things to Add to Your Calendar Right Now 13:47

cách đây 51 weeks trước13:47

13:47

Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP. Tune in to hear: Why rituals are better than tasks The three dates we want you to get on your GCal How to prioritize data, strategy, AND self-care Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Your Community Needs Your Shop 23:01

cách đây 1 year trước23:01

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Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small. 🪐 Join The Here & Now 🧭 Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Making Space For Feelings In Business 25:54

cách đây 1 year trước25:54

25:54

An incomplete guide to running your shop as an emotional being. Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
How To Save Yourself Tons Of Time This Season 27:54

cách đây 1 year trước27:54

27:54

In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions you have to make going into this year. The goal is to improve, not re-invent besties! Get our free 2023 low-key holiday planner here Download the Holiday Review Template here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
8 Simple Strategies For A Stress Free Holiday 29:33

cách đây 2 years trước29:33

29:33

Smooth sailing for your season with these simple tactics. Plan your finish line celebration Set an intention Formalize a goal Use the past as your planner Spill the beans Write a permission slip Create a place for "not now" ideas + observations Set an end of day ritual Get our low-key holiday planner Join our Holiday Planning Power Hour on October 16th 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
What Does Sustainable Growth Mean To You? 24:56

cách đây 2 years trước24:56

24:56

Because you can't do everything all at once, despite the urge. In this episode, we cover: Balancing our priorities and mono-tasking What "sustainable growth" means in your own words Redefining business planning Finding inspiration in natural cycles ✨ Get our free 2023 Holiday Planner here ✨ 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Building Revenue Streams + Resilience with Phoebe Sherman of Girl Gang Craft 55:04

cách đây 2 years trước55:04

55:04

Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI. Our chat covers: Tips for your first market or pop-up What it looks like to run an omnichannel business How to explore diverse revenue streams in your product based business Managing your time and task list in an empowered way WEBSITE | INSTAGRAM 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Retail Goes Off The Grid - Refreshing Your Relationship with Social Media 50:19

cách đây 2 years trước50:19

50:19

Can Retail Leave Social Media? Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid. Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into— Whether or not social media currently provides meaningful traffic Where social media for retail can actually shine (and where it definitely doesn’t) My favorite non-social media marketing methods Knowing your numbers 💎 Use the code RETAIL for 10% off your ticket to The Refresh! 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
44 Ways To Choose Your Own Adventure 12:19

cách đây 2 years trước12:19

12:19

aka "ideas to grow your biz without hating it" ;) a mid-season interlude 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Fast Growth & Personal Fulfillment With Erin Myles Of Brave Daughters 56:17

cách đây 2 years trước56:17

56:17

Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being. Our chat covers: The importance of operations as you expand - and why you need to zhuzh your processes over time Crafting an in-person experience centered around your brand values Flowing instead of forcing when it comes to growth Why deriving your fulfillment from your business may not be *~ the vibe ~* In 2018, founder Erin Myles had a vision to do things differently. After many years of corporate grind she left her job in the fashion jewelry industry and set out to reconnect with her values of jewelry as a reminder of personal power, conscious consumerism and sustainable production practices. Brave Daughters was born with those values in mind, and the mission to create jewelry that tells a story: a celebration, milestone, breakthrough, accomplishment, or a reminder. Erin describes a ‘Brave Daughter’ as anyone who is following their own path, investing in their personal magic and following their heart. Since then, Brave Daughters has expanded to Providence and Boston, and offers Forever Jewelry : custom-fit, welded, permanent chains + charms, along with a collection of unique Whenever Jewelry (with clasps) and special occasion custom-made items . They are a women-owned and operated business and carefully source every chain, charm and gemstone and sustainable material used in our jewelry. 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Indie Advice Column: WTF Am I Supposed To Do About Instagram? 41:04

cách đây 2 years trước41:04

41:04

The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you. We cover: The emotional impact Instagram has on small biz owners How to think strategically (and realistically) about Instagram's purpose in your business Finding what kind of content "feels good" for you and your bottom line How to recognize when it's time to pivot If you want to dive deeper, here are a few episodes you might enjoy: Outta My Way Algorithm: Growing Your Audience Off IG Social Media Sanity For Retailers Can Retail Leave Social Media? Advice For Product-Makers And Shop-Owners Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below. 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com ✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Indie Sellers Unite with Mattie Boyd of The Indie Sellers Guild 1:00:16

cách đây 2 years trước1:00:16

1:00:16

What would it look like for small businesses to join forces and demand better conditions and systems from the tech companies they've come to rely on? If you've ever complained about high fees, low standards or greedy CEOs, this is the episode for you. The Indie Sellers Guild is a grassroots, non-profit organization created to promote equitable and fair treatment in online marketplaces, starting with Etsy. In this episode, I'm joined by Mattie Boyd, interim member of the ISG board to discuss: the Etsy Strike in April 2022 and the early days of the Indie Sellers Guild how the Amazonification of Etsy - higher fees, mandatory programs and a rise of dropshippers and fake “handmade” accounts - is eroding the trust of the Indie Sellers Guild’s objectives and some exciting 2023 developments plus Mattie’s personal experience launching their shop and how they’ve diversified channels beyond Etsy The Indie Sellers Guild is a grassroots, non-profit organization to promote equitable and fair treatment in online marketplaces. They are independent artists, vintage curators, and small businesses working in solidarity to fight exploitative fee structures and policies that harm their livelihood and creativity. ISG seeks to speak with one unified voice for the interests of indie sellers to the media, legislators, and the general public. Mattie Boyd is an interim member of the Board of Directors of the ISG, and their role within the Guild pertains to public and media relations and outreach. Mattie is also a founding member of the Guild, a full-time Etsy seller , and one of the original Etsy Strike 2022 strikers. 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com…

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

1
Indie Advice Column: HELP! My Ecommerce Site Has No Personality. 43:28

cách đây 2 years trước43:28

43:28

Welcome to our brand spankin' new series, the Indie Advice Column, where Janine dives deep answering your retail questions. We're kicking off the series with a question that has taken many shapes over the years, all boiling down to "how can I make my online shop less... basic?" Some of you have IRL experiences that feel robust and vibrant, and worry your web presence feels dull by comparison. Others may rely solely on an online experience to convey your brands personality, and never feel *totally* satisfied . Well never fear, the advice column is here ;). This episode is packed with practical advice to turn your website into a killer representation of your brand without sacrificing ease and functionality. We cover: How to take inspiration from how your vision (and customers experience) and apply it to your site Why function > innovation when it comes to ecommerce Where you to infuse your site with personality AND boost conversion Ideas on how to spice up your product photography without spending a ton of $$$ Plus 5 ecommerce best practices if you want to perform your own site audit and find opportunities to improve Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below. 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com ✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨…

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Tương tự như Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops « » Janine Explains It All — Shopkeep Q&A on Shopkeep Q&A on Etsy fees, inventory budgets, email marketing, mental health, hiring & more

Janine Explains It All — Shopkeep Q&A on Shopkeep Q&A on Etsy fees, inventory budgets, email marketing, mental health, hiring & more

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Tương tự như Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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Janine Explains It All — Shopkeep Q&A on Shopkeep Q&A on Etsy fees, inventory budgets, email marketing, mental health, hiring & more