How M&M’S Sweetened the Digital Experience with Composable Commerce

Retail Remix

Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all.

During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they break down:

• What inspired Mars to begin its transformation journey, and the challenges that Kyle and his team had to tackle early on to ensure success;
• How composable technology accelerates innovation and empowers teams to better spot and respond to new business opportunities; and
• The end-to-end transformation process for M&M’S, including the lessons that will be applied for other brands.

RELATED LINKS

• See the original case study
• Learn more about Valtech
• Learn more about Mars
• Connect with Casper and Kyle on LinkedIn