Why Walgreens is Embracing the Shoppable TV Era

Retail Remix

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14d ago 28:27

MP3•Trang chủ episode

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable.

Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s Retail Remix episode, we’re replaying a session from the Retail Innovation Conference & Expo featuring Caitlin McKnight of Roku and Katie Vogt of Walgreens, who shared:

The most important steps for retailers to test and learn TV-driven sales;
How to use retail media networks (RMNs) to enhance TV campaigns; and
Best practices for calls-to-action and products to promote.

Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.

RELATED LINKS

Learn more about Roku Advertising
Learn more about Walgreens Advertising Group
See Retail TouchPoints’ coverage of this session

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