265: The Challenges Of Unified Commerce

Retail Transformation Show with Oliver Banks

Nội dung được cung cấp bởi Oliver Banks. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Oliver Banks hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

6M ago 33:53

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Unified commerce plays a crucial role in retail, helping customers shop seamlessly and enabling the business and operations to flow accordingly. In this episode, Oliver Banks hosts Bala Parameshwaran from Bain & Company and Nikki Baird from Aptos as they tackle the complexities of unified commerce. From integrating digital and physical shopping experiences, addressing challenges from legacy systems to customer experience design. The discussion reveals insights from the brand new unified commerce report from Bain and Aptos, highlighting the industry's readiness for this transition. Tune in for expert perspectives on orchestrating technology and customer experience in retail, and learn how to access valuable resources for your unified commerce journey.

Listen into this episode and discover:

Key learnings from the latest unified commerce research by Bain and Aptos.
Which area of unified commerce causes the greatest headaches for retail.
How customer expectations are evolving as unified commerce becomes more commonplace.

Find the full show notes at www.obandco.uk/265.

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