The Success of Body Positive Branding | Shapermint CBO Siobhán Lonergan

RETHINK RETAIL

Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce. In this episode, we spoke with Siobhán Lonergan, chief brand officer at Shapermint, about the role body-positive branding has played in the company's massive growth. We also spoke about how work-from-home culture brought on by the COVID-19 pandemic impacted the company's branding strategies as well as its goals for the future. Prior to joining Shapermint, Siobhán served in the same role at Thinx. She was also EVP of Design Intelligence at Sterling Brands New York, where she led global rebrands for Kleenex, Huggies, Aspirin and Aleve. Siobhán also pioneered and developed internal design processes for Kimberly-Clark to elevate the importance of design within their baby and personal care divisions. In addition to her brand-building experience, Siobhán has led innovation initiatives for Pepsi, Mars, Kellogg's and Mitsubishi which gives her a holistic perspective on the industry. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Apple Podcasts. - - - - - - Hosted by Carol Spieckerman Written and produced by Gabriella Bock Edited by Trenton Waller