Ep. 30 - Britta Lorenz - Executive Coaching For Revenue Enablement Teams

Revenue Enablement Society - Stories From The Trenches

Where does executive coaching fit into your Revenue Enablement strategy? What about executive coaching for the Revenue Enablement team members? Britta Lorenz joins me for this episode to share how Revenue Enablement teams can support people in gaining the clarity needed to guide them towards their goals. Hint: the key is mixing coaching and compassion by focusing on the 3 P’s – People, Purpose, and Performance. Specifically, we’ll cover:

• Understand Difference Training, Coaching, (Mentoring)
• Know The Importance of Coaching
• Understand Who, What, When, and How to coach
• Tips for the coaching process and how to overcome barriers
• Who coaches the coach? (SE Leaders)
• In the end, no matter how much data we have available at our fingertips, don’t forget you are dealing with humans

Britta Lorenz is an international speaker, businesswoman, certified executive self-leadership coach, and a mother of two. She is a partner at PDAgroup and is the founder of the DACH Chapter of Women in Sales Enablement. She is a Board Member of Trust Enablement--- with more than a decade of experience in international B2B Complex Solution Selling.

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