Solving the Puzzle of Sales and Marketing Misalignment with David "Ledge" Ledgerwood of Add1Zero

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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I was thrilled to be invited on an episode of the Leaders of B2B podcast hosted by David “Ledge” Ledgerwood, the managing partner of Add1Zero, a firm specializing in sales execution for B2B technology companies. Ledge is a salesman’s salesman, so it was fascinating to talk with him about the seemingly timeless disconnect between sales and marketing teams. In this rebroadcast of the episode on his podcast, you’ll see that while we come from very different perspectives, we agree more often than not about what can be done to mend that disconnect. The thing is, it’s easier than most people think. Let’s get into it.

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#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation