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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
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The Evolution of Demand Generation with Jeanne Hopkins
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Jeanne Hopkins has worked in sales and marketing for some of the biggest brands in e-commerce and SAS that ranged from Lego to HubSpot. And this episode, she sits down and she talks with me about the evolution of demand generation and the communication gap between marketing and the C-suite.
And also how to prove the value of campaigns that you might not think are possible to demonstrate with attribution. There's a lot of great tips in this one to unpack. So let's get started.
58 tập
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 03, 2023 14:08 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 318290941 series 2937393
Jeanne Hopkins has worked in sales and marketing for some of the biggest brands in e-commerce and SAS that ranged from Lego to HubSpot. And this episode, she sits down and she talks with me about the evolution of demand generation and the communication gap between marketing and the C-suite.
And also how to prove the value of campaigns that you might not think are possible to demonstrate with attribution. There's a lot of great tips in this one to unpack. So let's get started.
58 tập
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