Balancing Possibilities With Needs - Hoppy Maffione - RevOps Rockstars - Episode #26

RevOps Rockstars

On this episode of RevOps Rockstars, we’re joined by an operations powerhouse. With over 12 years of experience in operations, she has perfected her expertise in building systems and teams. She is renowned for her exceptional ability to assist startups in their growth and scaling endeavors. Welcome to the show VP of Revenue Operations and Strategy at Harness, Hoppy Maffione! Hoppy, David, and Jarin share the mic to explore the importance of communicating the value of the work you do, ways to tailor presentations for execs, and the difference between being right and being effective.

Takeaways:

• Being right is not the same as being effective. While you may know what you want to do, you need to be able to evangelize for it. You can have the right ideas, but if you can’t convince people of them, it’s the same as not having the right ideas.
• There are two main types of work that would be outsourced, small easy tasks, and larger long-term projects. Small tasks are easy to hand off, but larger ones require a contractor who can easily integrate into your workflow and tech stack.
• Organizing a RevOps team is a project on its own, but a ticketing system is a great way to stay on task. A ticketing system will help plan for upcoming work, balance requested work with current tasks, and give you feedback into where you spend your time.
• Measuring success in RevOps comes from internal and external objectives. When looking externally, are you getting good feedback and supporting stakeholders? When looking internally, are you on track for projects and are there any slipped dates?
• Communication is key as you need to establish the value the RevOps team provides the company. A stakeholder doesn’t need to understand every detail, but they should have a clear picture of the time and effort put into a project.
• A unique way RevOps can bolster sales is by providing insights to the free trials team. If you can identify the product features that current customers enjoy the most, you can boost conversion rates by including them in the product trial.
• At presentations, the best way to get on an exec’s good side is to make their life easier. Take the info you are presenting on, and create a higher level more digestible version. Doing so takes away the hard thinking, allowing the exec to focus on making a decision.

Quote of the Show:

• “There's a relatively straightforward path to becoming indispensable when you're making your execs' lives easier.” - Hoppy Maffione

Links:

• LinkedIn: https://www.linkedin.com/in/cmaffione/
• Website: https://www.harness.io/

Ways to Tune In:

• Amazon Music - https://music.amazon.com/podcasts/08a4b302-d25e-4b7b-a11a-60e9b51df083/revops-rockstars
• Apple Podcast - https://podcasts.apple.com/us/podcast/revops-rockstars/id1654084702
• Spotify - https://open.spotify.com/show/6ynGAP60cktaDs1Cb6Chxh
• YouTube - https://youtu.be/svw-JnZHpJ8

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