77 | Firm Principle #4: Question Popular Opinion

Rich the Architect

As a younger professional I worked with a senior project manager who would tell me to always look at the pros and cons of whatever is involved in the design of a project. Today, I still look at that and sometimes it can help me determine if a client is a good fit or not. I also offer my opinions of made up deadlines for designing for the environment that is a sure sign of an groups or individuals pushing an agenda rather than an idea that is beneficial to all.