Amplify Understanding your Customer's Pain Point with Macon Phillips

Riveo Impact Lab

On this episode of Amplify, Elin Barton talks with Macon Phillips, Founder at Starling Strategy.
Macon oversaw online fundraising, organizing and communications for Barack Obama’s 2008 presidential campaign and founded the White House Office of Digital Strategy, transforming how the President could mobilize Americans. At the State Department, Macon developed digital engagement campaigns in over thirty countries and built a community of over 500,000 young African leaders through the YALI Network. As CARE USA’s Chief Digital Officer, Macon managed the digital infrastructure for the global humanitarian organization, developed applications to digitize program data and created both the policy and capacity to protect the privacy of beneficiaries.
Elin and Macon talk about organic vs. paid growth, how to communicate with audiences, innovative thinking, technology trends, and so much more!
#Amplify #organization #digitalengagement #campaigns #marketingcampaigns #growth #organicgrowth #paidgrowth #audience #trends #techtrends

Amplify is produced for you by Riveo Creative. For more Amplify content, including the video versions of all our episodes, please visit amplifypodcast.media.

Chương

1. Amplify Understanding your Customer's Pain Point with Macon Phillips (00:00:00)

2. About Starling Strategy (00:01:04)

3. Building Community in a Corporation (00:02:48)

4. Simply Listening (00:08:05)

5. Closeness = Blindness? (00:09:29)

6. Coordinating Different Goals and Ideas (00:14:11)

7. How to Cut Through The Clutter in Your Marketing (00:16:45)

8. AI in Media (00:20:26)

9. Authenticity (00:23:30)

10. Why Video Creates a Connection (00:26:52)

11. Creating Content that Sticks (00:28:53)

12. Video Messaging (00:32:41)

13. Organic Vs. Paid Campaigns (00:34:57)

14. Measuring Success (00:39:48)

15. Technology is Overwhelming (00:44:56)