Senior Vice President of Consumer Strategy for Speedway Motorsports - Geoff Ulrich

Rock and Rich

Season 5. This season is all about some of the nuances of event based businesses. Think sports! There is a LOT more to it than you think!
First up! A three part series on Speedway Motorsports. Starting on site at Bristol Motor Speedway.
Geoff Ulrich has served as Senior Vice President of Consumer Strategy for Speedway Motorsports since January of 2015. Ulrich oversees the brand strategy, positioning, creative, social, and consumer sales strategies for each of Speedway Motorsports’ properties.
Ulrich’s career began at Saatchi & Saatchi and Momentum managing national accounts such as Toyota, Coca-Cola, General Motors, Best Buy and Lowe’s. In 2001, Ulrich joined Lowe’s to lead their Sports, Events, Partnerships, Commercial Marketing and Gift Cards divisions prior to becoming a partner Victory Management Group (VMG).

At VMG, he secured and managed national accounts including Lowe's, 3M, Charlotte Motor Speedway, CARSTAR, Nickelodeon and many more. In June of 2013, Ulrich became the Vice President of Partnerships for Speedway Motorsports who is the owner and operator of the premiere motorsports facilities in America.

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