Market Your Mission: Winning Strategies for Crowdfunding Marketing (Part 1) | Ep17

Roll & Reflect Podcast

On today's episode, we dive deep into the world of crowdfunding marketing with expert Andrew Lowen, discussing essential strategies and tips to ensure your board game gets funded. From crafting compelling campaigns to standing out in a saturated market, Andrew shares his insights on how to navigate the crowdfunding landscape successfully. Tune in to discover the key elements that can make or break your next project! Reflection Question: What is one thing you would love to see a board game have in 2025?

Reflection Question:

What is one thing you would love to see a board game have in 2025?

⌛ Timestamps:
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0:00 - Intro
0:53 - Reflection Question
3:29 - Andrew Lowen Intro
9:10 - What are the key elements that make crowdfunding campaigns for board games stand out from the rest?
20:26 - What are some common mistakes that you have seen in marketing for crowdfunding campaigns? How can these mistakes be avoided?
27:13 - How do you determine the right audience for your campaign? How do you effectively reach that audience?
38:54 - How do you handle the challenge of maintaining momentum throughout a campaign, especially during a mid-campaign lull?
50:33 - What advice would you give someone new to marketing and advertising for crowdfunding, especially in the tabletop industry?
52:52 - The Beyond
54:50 - Call-to-Action

🔗 Links:
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https://boardgamegeek.com/boardgamedesigner/115803/andrew-lowen
https://gamingcaravan.com/
https://nextlevelweb.com/
https://awakenrealms.com/
https://gamefound.com/en/projects/awaken-realms/nemesis-retaliation?snapshotPhase=CrowdfundingEnded
https://ludusmagnusstudio.com/
https://wearemnstrgames.wixsite.com/clashofthecoralisles

📃 Credits:
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Mark Streed - Co-host
Devon Mettlin - Co-host

Caravan Dan - Reflection Question
Laura R - Timestamps