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Nội dung được cung cấp bởi Crystal Vilkaitis. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Crystal Vilkaitis hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Rooted in Retail

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Nội dung được cung cấp bởi Crystal Vilkaitis. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Crystal Vilkaitis hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail.

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160 tập

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Rooted in Retail

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Manage series 3451513
Nội dung được cung cấp bởi Crystal Vilkaitis. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Crystal Vilkaitis hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail.

  continue reading

160 tập

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Join the Rooted in Retail Mastermind : Resilient Together -- In this episode, retail expert Bob Negen from WhizBang! Retail Training shares the essential role employee training plays in building a thriving retail business. With decades of experience, Bob dives into what makes training a game-changer, how to implement a program that sticks, and the secret to completing any project. Learn how to keep your customers top-of-mind while boosting team performance. [3:30] Introduction to Bob Negen [8:53] A defining moment that has shaped retail today [12:55] Why training is critical in your business [19:17] How to get started building your retail training program [23:22] The secret to getting any project done [38:25] “What would my customer want?” [50:00] Maximize the potential in the space you already have --- Get all of the resources in our show notes - https://rootedinretail.com/episodes/retail-success-starts-with-your-team-bob-negens-training-secrets-for-thriving-businesses/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Running a successful business goes beyond day-to-day operations—it’s about leadership, vision, and leveraging the right frameworks to scale. In today’s episode, we’re joined by Maureen and business strategist/therapist Kareen Walsh to explore how to elevate your business and lead with purpose. Maureen shares her retail journey, from early successes to learning how to balance control and leadership after scaling her business. Kareen brings her expertise in conscious leadership and explains how using the EOS (Entrepreneurial Operating System) framework can help business owners feel more in control and aligned with their vision. We’ll also cover how to adjust your management style, when to let go of control, and how to create a leadership strategy that works for your business at any stage of growth. [2:33] Introducing Kareen [4:23] Maureen’s retail journey [9:19] Becoming a visionary leader for your team [12:10] Using the EOS framework to scale your business [15:58] Lessons in letting go of control [16:57] Balancing leadership styles [30:16] Leveraging frameworks while maintaining your unique business approach Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/mastering-visionary-leadership-in-business-featuring-maureen-kareen-walsh/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Feeling creatively stuck? You’re not alone—but there are ways to reignite that spark. In this quick After the Show episode, we’ll explore three simple yet powerful methods to inspire creativity and bring new energy to your work. You’ll learn how to flip the script, embrace unexpected combinations, and dreamstorm your way to fresh ideas. These strategies will help you break free from limiting habits and take a bold approach to thinking outside the box. [2:00] How feeling like you need to be a certain way holds you back [4:07] Comparing older styles to fresh ideas [4:58] The power of flipping the script [8:45] Using the “forbidden combo” method to generate fresh ideas [13:02] Embracing the opposite perspective [13:24] Dreamstorming your next big idea Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Join the Rooted in Retail Mastermind : Resilient Together -- In this episode, Lisa Bach, a passionate leader in book publishing and the gift industry, shares insights on how retailers can boost their offerings with curated book collections. From her early retail days to becoming a leader in the book-gift community, Lisa reveals why books are the perfect addition to any store’s product mix. Discover key trends, how to cater to niche audiences like men’s gifting, and what makes certain books stand out in retail spaces. [1:10] Introduction to Lisa Bach [2:34] Lisa’s journey in retail [4:29] Shifting to the sales side of the gift industry [7:16] Why independent retailers should add books to their product mix [12:11] Key trends in the book and gift community [14:31] Curating books for men’s gifting [18:35] What makes certain books stand out in gift shops? --- Get all of the resources in our show notes - https://rootedinretail.com/episodes/unlock-the-power-of-book-publishing-in-gift-retail-with-lisa-bach/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth. From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we’ll explore the importance of consistency and treating your brand like an asset to ensure sustained success. [01:13] Building your brand and increasing awareness [02:59] How to allocate your resources strategically [04:44] The importance of data-driven decisions [05:20] Start budgeting and planning for growth [08:21] Focus on long-term brand awareness [11:51] Why sales aren’t immediate and why that’s okay [14:19] Treat your brand like an asset—invest in its future [14:50] Maintaining a consistent look and feel across your business Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
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Rooted in Retail
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Join the Rooted in Retail Mastermind : Resilient Together -- Tired of high sales but low profits? It’s time to flip the script. In this episode, retail finance expert Christyne Gray brings over 20 years of experience to help creative entrepreneurs master their money. Discover how to shift your focus from just growing revenue to maximizing profitability. Christyne breaks down the percentages you should be spending, shares common money mistakes retailers make, and introduces realistic revenue mapping techniques that align with your long-term goals. If you’re ready to take control of your finances and build a thriving, sustainable business, this episode is a must-listen! [3:27] Christyne’s 20-year journey from retailer to financial expert [7:09] The mindset shift: Why profitability beats revenue growth every time [10:48] How holistic financial planning connects daily actions to long-term success [15:21] Building financial frameworks that align with your business goals [15:55] Realistic revenue mapping: The blueprint for sustainable growth [21:17] The right way to plan and allocate your budget [27:13] Avoid these common financial mistakes most retailers make [29:40] Expense control problems? Here’s why it’s becoming a bigger issue [33:49] Why up-to-date accounting is critical for business success [38:41] Inspiring success stories from retailers who transformed their finances --- Get all of the resources in our show notes - https://rootedinretail.com/episodes/boost-your-retail-profits-with-christyne-gray/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Running a business isn’t just about profits and products—it’s about purpose, passion, and, sometimes, pivoting when things don’t go as planned. In today’s Retail Therapy episode, we’re diving into all of that with two incredible guests: Andrea Spresser, a seasoned retailer, and Kareen Walsh, a business strategist and therapist. Andrea shares her journey of growing her store since 2009, tripling her revenue after relocating in 2019, and navigating the challenges when her manager retired. She’s now back in the driver’s seat, managing her business, but grappling with the big question: “Is this what I want to do long-term?” On the other side, Kareen Walsh brings her expertise in conscious leadership and sustainable business growth. She helps entrepreneurs align their business strategies with their core values, avoid burnout, and reconnect with their *why*. Together, we explore how to balance personal wellness with professional success, the importance of choosing a business that aligns with your purpose, and how to stay connected to yourself while growing your brand. Whether you’re a business owner, an aspiring entrepreneur, or someone feeling a bit off in your current journey, this episode is packed with insights to help you realign and refresh your perspective. [2:47] Meet Andrea and Kareen: Retailer and Therapist with unique insights [6:46] Andrea’s retail journey: From launching in 2009 to tripling revenue in 2019 [11:17] Facing an “off year” and the awakening that followed [14:32] The power of redoing your front window (literally and metaphorically) [16:12] Why choosing the right business matters [18:09] Redefining the role women play in entrepreneurship [19:24] How to sustain your personal wellness while growing a business [20:20] When it’s time to change your business trajectory [26:00] Picking the strategy that works for you [28:08] Hiring operators to handle the business so you can focus on growth [29:52] Reconnecting with yourself—and your business—in a meaningful way Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/reconnecting-with-your-business-and-yourself-retail-therapy-session-with-andrea-of-all-about-u/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Running a business means embracing both the highlights and the honest struggles. In this After the show episode, we explore the raw reality of entrepreneurship and discover practical ways to navigate through overwhelming moments. I’ll also help you realize that success in business isn't about maintaining a perfect facade – it's about embracing the journey, acknowledging challenges, and leading with authenticity. [1:50] Real talk after recording - facing business challenges head-on [4:37] Tackling that never-ending to-do list without burning out [6:55] Why perfect balance in business might be a myth [8:03] Patience as your greatest business asset [8:54] Transform your mornings with simple gratitude practices [10:06] Being real with yourself and your team about where you're at Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Join the Rooted in Retail Mastermind : Resilient Together -- Drowning in to-do lists? Your retail time management revolution starts here! Join powerhouse Fractional COO Colleen Carswell as she unlocks the vault of game-changing time hacks that transformed her 17-year hospitality career. From energy mapping to guilt-free productivity, discover why traditional time management is dead and what smart retailers are doing instead. Get ready to turn chaos into clarity and stress into success! [4:55] Managing time like your bank account [7:52] Breaking free from the productivity trap [10:01] Time chemistry 101: The 4 energy zones that drive your day [14:13] Creating a fool-proof audit system [19:20] Burnout-proof your business. Warning signs you can't ignore [22:21] Making busy seasons work for you [27:07] Why downtime is your secret weapon --- Get all of the resources in our show notes - https://rootedinretail.com/episodes/time-is-money-how-to-transform-your-retail-success-with-colleen-carswell/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Retail spaces are more than just stores—they’re immersive experiences designed to captivate, inspire, and connect. In this After the Show segment, we dive into some of the most memorable store tour experiences and uncover what makes them stand out. From Dior’s breathtaking lighting to Sephora’s cutting-edge technology, and Hermes’ rooted design philosophy, these spaces show us how retail is evolving to create a sense of belonging and influence. Join me as we explore the power of thoughtful design, storytelling, and innovation in retail spaces, and learn how these elements can inspire your own business journey. [0:57] Highlights from store tours: What makes them special [3:39] Creating belonging: The emotional pull of a brand [4:49] Dior’s unforgettable lighting and its impact on experience [7:52] How Hermes blends heritage into modern design [10:10] Sephora’s technological edge in engaging customers [12:43] Restoration Hardware: Turning guest rooms into brand showcases [15:59] Gentle Monster’s stunning installations and artistic influence [19:15] The power of influence: What retail spaces teach us about branding Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
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Rooted in Retail
Rooted in Retail podcast artwork
 
Join the Rooted in Retail Mastermind : Resilient Together -- Are you spending your time and energy on what really matters for your retail business? In this solo episode, Crystal Vilkaitis dives deep into the essentials of modern retail marketing, customer connection, and creating unforgettable in-store experiences. Crystal also shares inspiration from attending the National Retail Federation, offering fresh perspectives on customer service, team adaptability, and creating demand for your store through meaningful connections. If you're ready to show up for your customers and your business, this episode is for you! [2:26] Why “showing up” for your customers changes everything [3:21] Marketing is about connecting, not just selling [5:19] The power of connecting with your local audience [7:57] Building a sustainable marketing strategy that works [18:55] How to maximize email marketing platforms [22:24] Mastering the art of customer service [27:57] The importance of investing in yourself as a business owner [33:47] How community engagement drives success [37:07] Hospitality as a tool to create memorable experiences [38:23] Nurturing team adaptability to stay ahead [42:41] Understanding the five customer archetypes [43:43] Creating demand through remarkable in-store experiences --- Get all of the resources in our show notes - https://rootedinretail.com/episodes/transforming-your-retail-strategy-this-2025/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Your business isn’t just a source of income—it’s an asset and a reflection of your vision. In this After the Show segment, I explore the power of exit planning and how setting clear goals can unlock opportunities and foster resilience. From understanding the importance of seeing your business as an asset to aligning daily actions with yearly objectives, this quick episode will help you think ahead and create a solid exit strategy. [0:41] Exit planning: Where to start [1:40] Curiosity, knowledge, and opportunity [2:56] Becoming a resilient retailer [3:53] Your business as an asset, not your identity [4:26] Why exit planning is crucial [7:27] Setting goals for the year [10:25] Aligning daily actions with your long-term vision Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Join the Rooted in Retail Mastermind : Resilient Together -- Ready to step away from your business and ensure its continued success? In this episode, fan favorite Pete Mohr returns to share essential insights on creating a solid exit strategy, building long-term value, and knowing when it’s time to let go. Tune in for expert advice on how to plan your exit while freeing yourself from the daily grind! [4:23] Pete’s retail journey recap [7:14] Why every business owner needs a solid exit strategy [12:09] First steps to escape the day-to-day grind [15:34] Why being good at something doesn’t mean you should do it [18:57] The challenge of letting go and delegating [28:17] Evaluating your business’s dependence on key employees, customers, or suppliers [29:05] The 8 key drivers for building company value [34:00] The importance of benchmarking your business --- Get all of the resources in our show notes - https://rootedinretail.com/episodes/mastering-your-business-exit-strategy-expert-tips-from-pete-mohr/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Running a retail business doesn’t mean running on empty. In this After the Show segment, I talk about the importance of slowing down and reconnecting with yourself—even when life gets busy. We’ll be diving into why taking a break isn’t a setback but a setup for sustainable success. From building systems to leaning on your team, this quick episode will inspire you to embrace balance, listen to yourself, and come back stronger. [00:46] Why social media is the secret weapon for introverts [01:45] How slowing down helps you show up better in business [02:31] Struggling to stay motivated? You’re not alone [05:45] Permission to pause: Overwhelm is your cue to reset [07:02] Systems and teams: Your secret to less stress and more success Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
Join the Rooted in Retail Mastermind : Resilient Together -- What happens when passion meets strategy in retail? Tanner and Erika, the dynamic duo behind "Famous in Oregon," turned their love for houseplants into a multimillion-dollar brand by harnessing the power of social media. In this episode, they share the secrets behind their success, from building a relatable brand to creating content that connects. Discover how they started, the story behind their unique name, and how following demand—rather than perfection—can skyrocket your business. [1:55] Introduction to Tanner and Erika [3:52] The journey to creating their thriving retail business [8:24] How social media became the backbone of their success? [11:06] The inspiration and meaning behind “Famous in Oregon” [14:59] Starting a business by following demand, not trends [18:58] Why relatable content beats perfect content every time? [30:14] What’s next for Famous in Oregon? --- Get all of the resources in our show notes - https://rootedinretail.com/episodes/famous-in-oregon-how-a-houseplant-shop-became-a-social-media-sensation/ Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!…
 
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