Enterprise Marketing
Manage episode 438985674 series 3533879
In this episode of RRE POV, Will and Raju break down the basics of enterprise marketing. From figuring out where to start, to nailing a memorable marketing campaign, this is an essential listen. Will and Raju bring decades of experience to the table, and this 30-minute crash course is what you need to know if you’re hoping to grow your organization.
Show Highlights
(00:00) Introduction
(00:47) What is “enterprise marketing?”
(03:48) Where do companies need to start?
(07:51) The relationship between sales and marketing
(11:57) Raju’s tips for entrepreneurs
(14:53) The role of channel partners
(17:18) The 70/30 shift
(21:00) Thinking of marketing as a product
(25:35) Avoiding crowded markets
(27:45) Gatling gun segment
Links
RRE POV Website: https://rre.com/rrepov
X: @RRE
Apple Podcasts: https://podcasts.apple.com/us/podcast/rre-pov/id1719689131
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