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Ep 20 - The Perils of Being a One Woman Army (Marketing is a Team Sport)
Manage episode 315406064 series 2943493
It's a pattern we're seeing out there, and some agency friends experience in their careers when they make the mistake of putting themselves in this situation. CEOs at young companies hire a marketing leader, usually a woman with substantial experience, and expect her to singled-handedly transform the fate of the organization.
And being the "one woman army" is a really difficult position from which to generate success.
In a meaningful discussion of recent experiences she's had as a marketing leader, Jenn Edwards takes us through the highs and lows of being the sole marketing pro at a young company, questions to ask and her point of view on whether or not it's a good idea to even take such a position.
If you're thinking about a new CMO / head of marketing job and you think you'll be a OWA or OMA, this is probably a great episode to listen to.
Let me know what you think! Thanks!
Resources for SaaS Execs
Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:
Think your website could generate more leads?
Get our inbound lead generation self-assessment
Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.
---
Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!
120 tập
Manage episode 315406064 series 2943493
It's a pattern we're seeing out there, and some agency friends experience in their careers when they make the mistake of putting themselves in this situation. CEOs at young companies hire a marketing leader, usually a woman with substantial experience, and expect her to singled-handedly transform the fate of the organization.
And being the "one woman army" is a really difficult position from which to generate success.
In a meaningful discussion of recent experiences she's had as a marketing leader, Jenn Edwards takes us through the highs and lows of being the sole marketing pro at a young company, questions to ask and her point of view on whether or not it's a good idea to even take such a position.
If you're thinking about a new CMO / head of marketing job and you think you'll be a OWA or OMA, this is probably a great episode to listen to.
Let me know what you think! Thanks!
Resources for SaaS Execs
Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:
Think your website could generate more leads?
Get our inbound lead generation self-assessment
Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.
---
Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!
120 tập
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