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How Correlated Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign
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Manage episode 302690192 series 2087266
Meet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies.
In this episode, you'll hear why Breezy decided to launch a LinkedIn advertising campaign to increase brand awareness. You'll then learn step-by-step how to achieve a high click-through rate with LinkedIn ads. Enjoy!
Notes:
- 02:15 A Platform That Helps Sales Teams Understand How People Use Their Product
- 02:40 Deciding To Run an Advertising Campaign on LinkedIn
- 04:05 Choosing Conversation Ads Over Other Types of LinkedIn Ads
- 05:40 Launching a Campaign With a Small Advertising Budget
- 06:35 Smart Ways To Narrow Down Your Target Audience on LinkedIn
- 07:45 Measuring the Success of Your Ad Campaign
- 09:45 Creating Ad Content That Breaks Through the Noise
- 13:35 Seeing Exciting Results From the LinkedIn Ad Campaign
- 15:30 Lightning Questions
175 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on April 23, 2023 08:07 (). Last successful fetch was on June 30, 2022 17:45 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 302690192 series 2087266
Meet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies.
In this episode, you'll hear why Breezy decided to launch a LinkedIn advertising campaign to increase brand awareness. You'll then learn step-by-step how to achieve a high click-through rate with LinkedIn ads. Enjoy!
Notes:
- 02:15 A Platform That Helps Sales Teams Understand How People Use Their Product
- 02:40 Deciding To Run an Advertising Campaign on LinkedIn
- 04:05 Choosing Conversation Ads Over Other Types of LinkedIn Ads
- 05:40 Launching a Campaign With a Small Advertising Budget
- 06:35 Smart Ways To Narrow Down Your Target Audience on LinkedIn
- 07:45 Measuring the Success of Your Ad Campaign
- 09:45 Creating Ad Content That Breaks Through the Noise
- 13:35 Seeing Exciting Results From the LinkedIn Ad Campaign
- 15:30 Lightning Questions
175 tập
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