Scaling a SaaS company with ZERO Marketing Budget with Leopold van Oosten #230

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8M ago 38:24

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Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility.

With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent.

In this episode we cover:

00:00 - Intro
01:21 - Journey from Enthusiast to SaaS Investor
05:38 - The Best Stage for Getting Their Help
08:44 - Strategies and Challenges in Scaling Amsterdam Standard
13:04 - Role of Storytelling in Low-Budget Marketing
17:20 - Transitioning to Marketing Spending
23:46 - Advice for Product-Led Scaling Challenges
28:47 - Solid Scaling System for SaaS Growth
31:36 - Leopold's Favorite Activity To Get Into a Flow State
32:10 - Leopold's Piece Of Advice For Your Younger Self
32:41 - Leopold's Biggest Challenges at Amsterdam Standard
33:44 - Instrumental Resources For Leopold's Success
35:40 - What Does Success Mean for Leopold Today
37:00 - Get In Touch With Leopold

Get in Touch with Leopold:

Amsterdam Standard Website

Mentions:

Books:

Storybrand by Donal Miller

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