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Unlocking Cold Email Success: Eric Gordon of Parakeet
Manage episode 463590312 series 3613785
Nội dung được cung cấp bởi Scott Ward. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Scott Ward hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
On the latest episode of the SaaS Execution Podcast, I had the pleasure of sitting down with Eric Gordon, founder of Parakeet, to dive into the world of outbound email solutions. We explored how Parakeet tackles critical challenges like deliverability, timing, and relevance to reduce spam and maximize impact.
Eric shared the complexities of cold emailing in today’s landscape, where filters from services like Google and Outlook can make it incredibly tough to break through. Parakeet’s secret? An obsession with details—things like domain reputation, messaging accuracy, and ensuring every email counts.
We also talked about Parakeet’s fascinating journey from an agency to a product-focused company, as well as their emphasis on strategic planning, goal setting, and execution within their team. Beyond email, we touched on the role of multi-channel outreach, including LinkedIn, and the importance of making quick, often tough decisions to stay focused and achieve goals.
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