Increasing B2B Demo to Deal Win Rates with Mor Assouline

SaaS Marketing Superstars

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn.
Episode Highlights
● The process Mor used to scale a B2B company in sales from <$100K to $15M ARR (3:17)
● What is a sales playbook (4:23)
● How to ace sales calls effectively without sounding unnatural or focusing entirely on your product (6:25)
● The major mistakes most sales people make and how to avoid them (11:12)
● How to reach out to prospects even if you don't have a new feature or announcement (15:10)
● Creative hacks companies can apply to get people to show up for meetings (20:53)
● How to use account-based management (ABM) strategies to boost sales (29:16)
● The secret sauce for creating Linkedin posts consistently and effective post templates (36:03)
● Favorite books, apps and business leaders (48:26)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-demo-sales-mor-assouline/
Follow Mor on LinkedIn: https://www.linkedin.com/in/morassouline/