Sales: Top to Bottom #46 - Impact v. Pain, Sales Territories, & How to ID Your Buyer's Metrics

Sales: Top to Bottom Podcast

Welcome to Episode #46 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including the difference between impact and pain, if you should split sales territories based on geography, and how to identify the metrics that your buyers care about. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.