Social Audio is like a Buffet for your Ears (feat. Lullaby Club + Kaleido Insights)

Same Same but Tech

Since the pandemic drove the world indoors and “Work From Home” became the new mantra, a host of voice-first social networking apps like Clubhouse have busted through the interwebs and into our airpods, creating a buzz around Social Audio as the next frontier of social media. This week on Same Same, we track the rise of Clubhouse with one of its most prolific users: musician Axel Mansoor, who for the last several months was the literal face you see on the app icon. He started the Lullaby Club, one of the app’s most popular communities. The FOMO driving users to sign up for the invite-only app is real, but will the Social Audio trend last beyond lockdown? We’ll also get insight from Silicon Valley analyst Jeremiah Owyang on the future of this new audio-only mindset. Hosted by Máuhan M Zonoozy, Head of Innovation at Spotify, Partner-alum at BCG Digital Ventures, and NYC-based angel investor and entrepreneur. Powered by BCG Digital Ventures.