Growing Your Business Or Side Hustle (Fractional CMO)

Savvy Stewardship

Summary

In this episode, Tim interviews Trey Sheneman, the founder of Herald, a marketing company. They discuss marketing techniques and Kingdom principles in business. Trey shares his journey and struggles in starting his business, as well as his success as a side hustler. He emphasizes the importance of stewardship and offers insights into effective marketing strategies.
Trey also explains the concept of a fractional CMO (Chief Marketing Officer) and how it can benefit businesses. He highlights the significance of incorporating kingdom principles into business practices and its impact on clients and customers.

Takeaways

• Stewardship is important in all areas of life, including finances, time, and talents.
• Building a personal brand separate from everyday social media channels can help showcase and market your side hustle or business.
• Finding your ideal customer or avatar is crucial for effective marketing.
• A fractional CMO can provide expert marketing guidance and strategies for businesses at a fraction of the cost of a full-time CMO.
• Incorporating kingdom principles, such as excellence and integrity, into business practices can have a positive impact on clients and customers

Chapters

00:00
Introduction and Background

03:05
Early Struggles and Lessons Learned

08:55
Success as a Side Hustler

14:24
Marketing Techniques for Side Hustlers

29:44
Incorporating Kingdom Principles

34:35
Contact Information
Books By Timothy Kiser
The Profit Dare: Winning At Wealth Without Losing Your Soul (Here)
Floating Axes and No Taxes: Quirky Takes of Money Miracles and Financial Freakery (Get it here)
Next Level: Optimizing Your Kingdom Business Or Side Hustle With Honor and Integrity (Get It Here)

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