Is Customer Success Becoming Sales? w/ Jason Noble

Scale Tale - The Customer Success Podcast

Despite Customer Success function being the key to customer retention and business growth, it has often been looked upon as a cost center. With efforts to commercialise customer success, the narrative turning Customer Success into Sales comes into the picture.
Jason Noble, VP Global Customer Success at Vinli and the co-host of "The Jasons Take On" Podcast Series joins Mausmi Ambastha, Co-Founder of ZapScale to discuss the future of customer success in a more commercial function focused on delivering results and value.
Timestamps
0:00 - Introduction
7:00 - Aligning Customer Success and Account Management Roles
12:14 - Evolving Customer Success Roles and Expectations
17:14 - Specializing Customer Success Roles vs. Generalist
22:10 - Incentivizing Customer Success Teams To Focus on Commercials
About Jason Noble
Jason Noble is a recognized industry leader in CS and customer-led growth! Over the last 20 years, Jason has held leadership positions in all of the customer facing roles with a number of major global brands including Sony and Reed Elsevier. Interestingly enough, Jason also has a Customer Success podcast of his own, which is called “The Jasons Take On”.
Follow Jason on LinkedIn 👉 https://www.linkedin.com/in/jasonnoble1/
Follow Jason on X 👉 https://x.com/jnoble100
Follow The Jason’s Take On Podcast 👉 https://podcasts.apple.com/us/podcast/the-jasons-take-on/id1450638487
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Follow the podcast host Mausmi Ambastha on LinkedIn 👉 https://www.linkedin.com/in/mausmiambastha/