Email Marketing Decoded: Boost Engagement and Maximize ROI with Special Guest Eddie Garrison

Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers

Can email marketing still be your secret weapon for business growth? You bet it can! In this episode, we're thrilled to sit down with Eddie Garrison, an award-winning marketing strategist, to dispel the myth that email marketing is outdated.
Eddie shares eye-opening statistics about the billions of emails circulating daily and how often people check their inboxes, making it clear that email remains a powerful tool for engagement.
We also walk down memory lane with Eddie, recalling our collaborative history and the vibrant, creative atmosphere at Podfest. From funny anecdotes to poignant insights, we underscore how crucial networking and personal connections are for business success.
Get ready to master email marketing ROI like never before! We unpack strategies that will elevate your email game, focusing on the art of crafting compelling calls to action (CTAs) that sell solutions, not just products. We dive into why consistent CTAs are crucial and why click-through rates are more meaningful than open rates.
Looking to manage and grow your email list intelligently? We've got you covered. We discuss the importance of monitoring open rates and purging inactive subscribers to sustain high engagement. We compare several top email service providers, breaking down their features and pricing.
This episode has so many great tips, you'll want to listen twice and implement them immediately!
Connect with Eddie
https://www.linkedin.com/in/eddiegarrison/

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Chương

1. Email Marketing Decoded: Boost Engagement and Maximize ROI with Special Guest Eddie Garrison (00:00:00)

2. Strategies for Successful Email Marketing (00:00:03)

3. Maximizing Email Marketing ROI (00:13:33)

4. Effective Email List Management Strategies (00:19:51)

5. Effective Email List Growth Strategies (00:25:26)

6. Essential Email Sequence for Businesses (00:35:27)

7. Resilience and Email Marketing Strategies (00:43:33)