Harness LinkedIn for Business Growth: Unlocking New Features and Strategies for Scale

Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers

Unlock the secrets to harnessing LinkedIn's full potential for business growth as your hosts, Mary Fain Brandt and Laura Bashore, guide you through the platform's newest features and strategic approaches to scale your reach. Can vertical video feeds really revolutionize your engagement? We reveal how a friend skyrocketed to 200,000 views by making the most of these tools and share expert tips on crafting content that captures attention, even in silent mode. Discover how to easily manage the nuisance of unsolicited pitches and keep your LinkedIn inbox a space for meaningful communication.
Engage with power and precision by learning the art of thoughtful commenting and personalized interactions on LinkedIn. We'll show you how strategic comments can generate organic leads and why newsletters are your secret weapon for reaching key professional roles like CEOs and hiring managers. Forget AI-generated fluff—authenticity is your ticket to genuine connections. Whether you're steering your LinkedIn strategy solo or considering outsourcing, we offer insights to boost your networking and communication. Elevate your LinkedIn game and watch your professional connections flourish.

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https://www.linkedin.com/in/lauraobashore/
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https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast
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Chương

1. The Power of LinkedIn in 2024 (00:00:00)

2. Optimizing LinkedIn for Business Growth (00:09:59)