Tailored Content: Crafting a Video Strategy that Aligns Vision with Business Goals

Scaling Creator

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Overview

In this episode of the Scaling Creator Podcast, titled "Tailorend Content," the hosts delve into the intricacies of crafting a personalized content strategy that addresses the unique challenges faced by business-minded creators. Beginning with an introduction to the podcast's focus on practical solutions, the discussion transitions into the significance of aligning a creator's vision with business objectives, illustrated by a successful recruitment video case study. The hosts present a dual-sided funnel approach, outlining the necessary video content for various stages, from awareness to loyalty, and emphasize the tactical use of different video types to drive engagement and conversions. The episode highlights the importance of video in recruitment, onboarding, training, and retention processes, while also inspiring loyalty and advocacy through documentary-style content. To wrap up, listeners are encouraged to reach out for free access to in-depth resources on creating an effective content strategy. Action items include Brian's follow-up to facilitate access to these detailed funnel videos.

🎬 Crafting Tailored Content Strategy (00:40 - 05:14)

• Continuation of 'Future of Storytelling' series
• Importance of aligning creator's vision with business needs
• Example: Recruitment video strategy
• Focus on mirroring top talent in recruitment videos
• Case study: Successful recruitment video featuring one long-term employee

📊 Funnel Map and Video Types (05:14 - 09:37)

• Dual-sided funnel: Sales/Marketing and People/Operations
• Awareness stage: Social videos, cold video ads, SEO videos
• Consideration stage: Case study videos
• Conversion stage: Product/service demos, video sales letters
• Importance of tactical use of videos throughout the funnel

👥 People and Operations Side of Funnel (09:37 - 15:35)

• Recruiting phase: Recruitment videos, job description videos
• Onboarding phase: Use of videos and learning management systems
• Training videos: Importance for time-saving and compliance
• Retention videos: Internal marketing, team events, milestones
• Example of retention video: Anniversary video highlighting employee contributions

🚀 Loyalty and Advocacy Phase (15:35 - 19:25)

• Most exciting phase of the funnel
• Documentary-style content and community videos
• Repurposing loyalty/advocacy videos for other funnel stages
• Blueprint for creating tailored content strategy
• Offer of free access to detailed videos on each funnel stage