35 for 35: Reach Out and Read Launches a New Book Collection

Scholastic Reads

In this episode, we celebrate the 35th anniversary of Reach Out and Read and an uplifting new book collection. Marty Martinez, the nonprofit’s CEO, and Judy Newman, Chief Impact Officer at Scholastic, talk with host Suzanne McCabe about 35 for 35—a new, curated collection of titles for young children.

A joint venture between Reach Out and Read and Scholastic, with help from several other publishers, the 35 for 35 project will distribute 350,000 free books to children ages five and under during their well-child visits.

The books celebrate the vibrant neighborhoods and diverse cultures of the children who are served by Reach Out and Read. Kids will be introduced to titles by acclaimed and emerging authors and illustrators, including poet Nikki Giovanni, basketball great LeBron James, and writer and educator Joanna Ho.

“Evidence shows that if children are exposed to books and reading through their pediatric well-child visits,” Marty says, “they’re more likely to get read to at home. They’re more likely to spend time with their parents or caregivers connecting over a book.”
As Chief Executive Officer of Reach Out and Read, Marty leads the Boston-based nonprofit’s vast network, which includes more than 6,000 program sites in all 50 states and nearly 30 regional, state, and local affiliates. He has spent decades working on behalf of young people and families in underserved communities across the Boston area. Most recently, as the city’s Chief of Health and Human Services, Marty led Boston through some of the most acute challenges posed by the pandemic.

In her role as Chief Impact Officer at Scholastic, Judy helps to ensure equal access to books and literacy for all children through partnerships with nonprofits and other organizations. She currently serves on several boards, including at Reach Out and Read and the Ruby Bridges Foundation, where she is Board President.

For many years, Judy led the iconic Scholastic Reading Club, aka the Book Clubs. She is known fondly in the office as our Reader-in-Chief. During the pandemic, Judy went back to school, earning a master’s degree at the Harvard Graduate School of Education.

→ Resources
Reach Out and Read: For 35 years, the Boston-based nonprofit has helped millions of young families across the country access literacy through well-child visits.
35 for 35: Learn more about this free, curated book collection, a collaboration between Reach Out and Read and Scholastic.

→ Highlights
Marty Martinez, CEO, Reach Out and Read
“The mission of Reach Out and Read is to provide opportunities and moments for children and their parents to have shared moments of connection and bonding through reading.”
“We’re a very simple model that integrates early literacy and books into well-child visits for our children five and under all across the United States.”
“A child learns to read and then reads to learn.”
“It opens doors not only for a child but for a whole family when you focus on early literacy.”
Judy Newman, Chief Impact Officer, Scholastic
“Programs like these don’t happen unless someone leads the charge.”
“Twelve publishers from across the publishing industry contributed titles to [35 for 35].”

“For American democracy to continue, we have to have literacy.”

→ Special Thanks
Producer: Maxine Osa
Sound engineer: Daniel Jordan
Music composer: Lucas Elliot Eberl

→ Coming Soon

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