S1 E20: Crisis Comms Planning- What's In Your Go Kit

School Leader Soundbites

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Comms Planning- What's In Your Go Kit?

What is a go kit?

-An important tool for emergency/crisis preparedness.

-Inside, include important documentation and supplies.

-Can be as simple as a plastic container, ready at the door.

-Have more than one- at the door, as well as a smaller one for admin assistant and one in the car.

What needs to be in your go kit?

-Water, granola/protein bars, clipboard, pens/pencils, district map, phone/laptop chargers, highlighters, scissors, different types of tape, jump drives, blank paper, bio of superintendent or access to bios of upper staff, have an updated cheat sheet of passwords, comfortable shoes, a public information vest.

-If possible, a hot spot with a different carrier than your phone in case there are issues with certain carriers in a crisis.

Keep your website updated

-Have a page on your website that includes basic facts about your district such as: location, superintendent, board members, demographic info, number of students, how much land it covers

-This makes press conferences easier so they can spell names correctly and report on the district accurately

-Make sure the page is active in a crisis

If you need any help with go kits, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.

Connect with Veronica here: https://www.veronicavsopher.com/

Social: @VeronicaVSopher

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