Barry Fudge: Mo Farah's endurance coach

Scottish Business Network

When British long-distance runner Mo Farah won his four Olympic gold medals, a key part of the team driving him forward was a Scotsman. Barry Fudge grew up in Fort William, obsessed with sport and with an increasing interest in the science behind it. This would ultimately lead him to the role of Head of Endurance at British Athletics, and those celebrated years with Mo. Barry is now applying his knowledge of performance to business, and he's a fascinating man to listen to. This interview was recorded live at a Scottish Business Network event via Zoom on 16 February 2021. Mo Farah pictured in Edinburgh (Image by Terry Murden/Daily Business) www.allencomms.co.uk