How Can You Appeal to Millennial Buyers When Selling Your Seattle Home?

Seattle's I Got Smart Real Estate Podcast with Josh Pemberton

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Here in the greater Seattle area, we are seeing a lot of first-time home buyers spending $500,000 to $2 million on their very first home. Most of these buyers are millennials. What is the smart way to attract millennial home buyers to your property?

First, find your home’s best angle. While baby boomers may want a 2-car garage, a large kitchen, and extra storage space, millennials have their own wish list. This generation is looking for something different than their parents. They want open floor plans, single-story or split-level home styles, media rooms, and hardwood or tile floors.

You need to market your home to millennial buyers.

Secondly, you need to sell your neighborhood. For many millennials, the neighborhood they live in matters just as much, if not more than the house they live in. They are looking to meet a specific need. Also, be sure to show off environmentally friendly features. It is no secret that this generation is environmentally conscious.

Your home should also be clean and modern. Modern homes are popular with this crowd. However, your home does not need to be brand new or designed by a minimalist architect to appeal to this generation. Some simple home staging or an open house could be all you need to get an offer.

Finally, target online advertising. To find millennial home buyers, you need to put ads where they will find them! Think Twitter, Google Plus, Facebook, and Instagram. Millennials are picky about where they get their information, and your agent needs to be truly cutting-edge when it comes to online information about your home.

If you have any other questions, give me a call or send me an email. I would be happy to help you.